British Colour Standard - an historical 1930’s colour matching system dating back to the times when dyed strips of ribbon and wool were used to specify uniforms to flags and products such as post-boxes to battleships - across the then British Empire.
Modernised for a softer approach in our digital world.
A soft, red colour, tinted with orange, like that of the poppy flowers.
Very different from the strong, rich red of the British Legion poppy and much closer to the petals of the actual flower.
A natural, warm red mug with glistening gold lettering.